At what point does a ridiculous idea become something you actually do? In advertising, it seems like it’s all about getting noticed. Especially as a young creative (but generally for everyone).

But I think we’ve all wondered about it at some point. You sit around drinking with friends, laughing at things said. And underneath, you’re thinking, wow, that’s kind of a cool insight. I should do something with that. And then you convince yourself that the time do something is a time when you are more sober. Inevitably, though, the moment is gone.

That brings me back to my question — at what point does a ridiculous idea become something you actually do?

Last night, a friend and I sat in the office of Saatchi after everyone was gone, drinking some wine (tipsy, not drunk) and looking at the New York skyline with some intoxicating music playing in the background. And, as these things tend to turn out, truths started pouring out.

I try to live my life by the extremes, but somehow I always end up in the middle.

I’m a cookie blob.

Everyone should have God luck.

Death defines you. War defines him. Everything defines someone.

It then turned into an idea. Advertising feeds on what happens in the world. Creativity is about absorbing the people and events around you. Who has shoe polish?

Imagine, 60 creatives walking into Saatchi this morning with random ass quotes on the windows in everyone’s office. Whoever would’ve ended up with I’m a cookie blob clearly would’ve been the most inspired.

But would it have been cleared by the cleaning crew before anyone even got in to work? Would I have been tracked down and footed with the bill? Would I have been tracked down and hired? Would a campaign have come from it? Would it have made a difference if I actually did it? Is anything actually ridiculous when it comes to advertising?