It’s been almost 48 hours since the Super Bowl and no one is talking about it. There were a few mentions. Everyone picking their requisite favorites for the evening and the worst. But why are people not shouting? When I’m in a room full of the next generation of advertisers and we stop watching the commercials in the second quarter… then there is something wrong.

There was more than some thing wrong. There were lots of things. I was so incredibly disappointed. If anything, what people should really be talking about is what commercial was most disappointing. SoBe? Gatorade? Coke? Audi? Pedigree? E*Trade? E*Trade. All of them. What a waste of money. Really, though. What a waste of money. Did you catch the repeat for dramatic effect?

In the second-most-watched Super Bowl of all time, you have to wonder what went wrong. There’s all this talk about buzz on Twitter for Pepsi. About how clever the Mean Joe Greene remake was. About the failures and successes of celebrities in commercials. But where is the serious criticism? Where is the clever facebook integration that made the Inauguration a step in a hopeful direction? Where was the challenge?

Maybe it’s that we’re all afraid to say it. That my status as a student allows me to fall back on naivete when I go into an interview someday and they ask what was so bad (assuming that I even get the interview). And I don’t want to hear about the economy. I’m sorry. The day that we use the downfall of the economy as an excuse for not doing our jobs is the day that I want to find a new career.

I will admit that it wasn’t complete crap. Monster.com did something I’ve never seen before. And, despite the lack of creativity, I have to tip my hat to Cash4Gold for both seizing an opportunity and acknowledging their own direct response-ness in a funny enough way. But none of it really seems like enough. It sucked.