So I was looking back in time (aka, reading old posts on Confessions of a Creative Recruiter), and Cecilia asked the age-old question, Why Me? What makes me different? Why am I better than the next writer?

My answer to this is best conveyed through a story. I was in 6th grade. The height of my school district’s newest fiasco - the school uniform debate. It was Language Arts class (I never stopped to consider what a great name that is for a class, by the way). And the assignment was to write a persuasive paper, taking an opinion on the school uniform debate.

My paper rocked. I loved writing it. I went nuts. I cooked up some elaborate story on what would basically be the next revolutionary war were the uniform ruling to go into effect. Students would rebel. The school would fall to shambles. Teachers would be out of jobs. Unemployment would skyrocket. The entire infrastructure of this country would thus be ended by making us wear uniforms. I may have gone a bit overboard with the whole scenario. But I had written the next Declaration of Independence.

When it came time to turn in our papers, Mrs. Horne decided to have us read them aloud to the class. Being ever the eager beaver (read: overachiever), I was the first to deliver my Declaration. It quickly became the Boston Tea Party. The other students clapped and cheered. Mrs. Horne busted out laughing. And while my delivery was no Patrick Henry, everyone loved my words.

It was so incredibly fulfilling. A high. One of those times when your heart aches and the pain reminds you that great love hurts. Something I wrote got people genuinely, honestly excited. Last week my art director told me that one of my lines almost made her cry. And that’s it.

I love it. I love writing. I’m passionate about it. It’s part of who I am. And it’s what will come across in each ad. The best ads are honest. Honest ads are made by honest people. The one thing that I will say about myself, above anything else, is that I am honest, for better or for worse. It almost always works out for the best.

Sorry for such a lengthy post. This wasn’t the one to be brief on.